A very good hour by Anne Kirah

Anne Kirah

Microsoft – anthropologist

people centric innovation.

people don’t see them self as users. Don’t see people as user – see them as individual people.

You can’t quantify culture.

Started wih Boing – moved to Microsoft. Observing and analyze.

Following a family buying a computer.

Funny how she is making fun of the feeling of a need to quantify everything. A nice opposition to a lot of the other speakers today..

global ethnography: look, observe and understand. Understand motivation.

Going for an holistic approach.
Are you interested in search? Everybody thinks of algorythms. Think not of the search but the situations before and after. How do people prepare and what do people do with the results afterwards?

They don’t care about the product they care about the experience.

People say they are talking with friends – when they are actually typing. Interesting!

The new skill-set… Using social networks – to achieve goals and satisfy needs. Intelligently.

We should talk about virtual anymore. Virtual is sometimes more real than real… we need to understand this to connect to the next generation. Embrace the future.

Hopping of the stressed lifestyle…young people with different values. Information overload and overload of things to do – demands of time.
A perfect, interesting and inspirering hour with lots of good examples. Funny in an intelligent way!

Thank you Anne! For a good hour and a believe in qualititive research and a desire to understand people…